Beauty and the beast: How the beauty industry ‘others’ women

By: Gillian Schutte
In the wake of the many global revolutionary rumblings over the past few years I have been pondering the prospect of a mass women’s revolt against the male-owned beauty industry that mostly diminishes women to mere objects and creates untold conflict in our psyches. This industry, along with the mainstream media, is premised on beautyism and has employed a very effective tool of “othering” those who do not fit into the idealised picture of what is pleasing to the male gaze.